The impact of COVID-19 not only dramatically affected our work in the short term but triggered a reappraisal of the needs of the communities we serve and the way in which we serve them.
We needed to think afresh about the wider sector in which we operate and tackle some of the key issues our participants and workforces experience. Crucially this means developing new and existing partnerships, diversifying, and increasing the resilience of our workforce and organisation, and taking our place as a national voice for change.
In late 2021, after several months of consultation internally and with partner organisations, public agencies, and communities at large we developed an ambitious new Strategic Intent for Live Music Now (updated in 2023). (Lawrlwythwch y ddogfen yn Gymraeg, yma.)
The core of our new strategic intent is the belief that Live Music Now is an organisation delivering social impact through music. We create that social impact through musicians, whom we consider to be our most valuable partners and our greatest asset, and seek to serve the ever-increasing need from communities facing social exclusion and disadvantage, both across the UK and internationally.
We seek to become a recognised leader in positive, lasting social change by harnessing
the connective power of exceptional music. We will achieve this through three commitments:
- Supporting the musical lives of people experiencing challenging circumstances, disadvantage and social exclusion.
- Developing and supporting the workforce of professional musicians to ensure quality of practice and the best outcomes for the communities we serve.
- Advocating and evidencing the transformative benefits of live music on learning, development, health and wellbeing.
These commitments will impact our work in a variety of ways. We will launch an ambitious new programme, Embedded in Place: a 10-year strategy to embed our interventions within specific communities, working as a connector and as a delivery partner.
Scroll down to download our latest Annual Trustees Report and Audited Accounts.